In 2015, we implemented the first coupon campaign with BALIK PLUS network aimed at supporting the sale of products with our private brand. We carried out the communication in the form of a deal - get 3 for the price of 2. The campaign got a very good response rate of over 1.6% and it has shown that in terms of campaign length, 3 months are the ideal time for our product segment.
Ing. Tomáš Schuchmann, PhD.Marketingový manažér